CPC / Revenue
Reporting
Self-computed from Shopify Partner API · zero Mantle dependency
✓
Source of truth. MRR is computed from Shopify's raw billing events (charge-rail method) using mantle-brain logic — no Mantle API. This survives Mantle's shutdown.
MRR
—
—vs ~30d
ARR
—
MRR × 12
Active Subs
—
paying customers
Churn 30d
—
of paying base
MRR — weekly (charge-rail)
Jan 2025 → nowAcquisition funnel
Amber = GA4 top-of-funnel (client-side, reads ~40–60% low — directional). Violet = Partner API (authoritative). Log scale.